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Latest from the blog;
You're somewhere ordinary and a smell arrives. Suddenly you're seven years old, or nineteen, or somewhere you haven't thought about in years. It passed through every filter your rational mind normally applies and landed directly somewhere deeper. This happens to everyone. The reason it happens to everyone is structural. Conventional air fresheners don't freshen air. They mask it, suppress your ability to detect it, or fill it with synthetic compounds that have no equivalent in nature. The more you understand what's in them, the harder it becomes to go back. There are over 700 species of eucalyptus on earth. Almost all of them are native to Australia. Most people have encountered exactly one, and drawn the conclusion that they know what eucalyptus smells and does. They're missing the rest of the story.The Neuroscience Of Why A Single Smell
Can Stop You In Your Tracks
Synthetic vs
natural fragrance
You know eucalyptus.
You don’t know eucalyptus.
